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Erik is the founder and owner of The Ride, or in his youngest son's words "my dad's the king of The Ride"!  Ha! Erik and Tara have been married for over 20 years, have four children, and reside right here in Conway, where they have lived the better part of their lives.  He's been riding his bike pretty much his whole life and has been working on his bikes all along the way.  Erik is a triathlete, roadie, MTBiker, commuter...you name it, if you can do it on two wheels, he loves it.


Tara is the founder and director of Women Bike Arkansas. She is The Ride's customer service extraodinaire, our social media coordinator, and the pretty face and gentle lace of the shop. Tara loves to cook and EVERYONE else loves to eat her food. She is the queen of hospitality and also enjoys most outdoor activities. She's a roadie, triathlete, and we're slowly working on turning her on to MTB!!


CB is retired from Centerpoint Energy. He enjoys bike touring, bike camping, and gravel rides.  The need for speed has passed, now life is about the roads less traveled, family, friends, and enjoying what God has planned for him next.


Mike has come to the shop as the new Service Manager.  He has been riding bikes since he was old enough to pedal one.  He loves building trails in the Conway area for mountain bikers and trail users to enjoy and to continue to grow their skills.  He is a NICA coach and part of the Race Production crew for the Arkansas NICA League.  He also enjoys backpacking, recreational kayaking, and just about anything that involves being outdoors.

My name is Logan Hall. Or Mr-Do-It-All. Here at the shop I am in charge when no one else is around. I am the number 3 salesman. The number 21/2 mechanic. The #1 Smoosher. My other job is producing events here in the state. I work with All Sports Productions in Fayetteville. I am the event manager. Simply put I make the event happen.

My hobbies include bike racing, MTB racing, road racing, boat racing.

I hate running.

I am married to a beautiful woman named Lani. We have a even more beautiful new daughter.

If you like to know more about me. Just ask.




Donny takes care of social media posts and maintains our website and online shopping. He enjoys road riding.

Todd recently retired from Kimberly-Clark where he was a mechanical engineer for 35 years. He has been working on bikes since he was a teenager. Todd currently operates the Conway Advocates for Bicycling Bike Share and Repair Garage. He has also coordinated large group rides (The Amazing Ride) and has been hosting week long rides with family and friends for the past five years. (See Ake’s Annual Bike Tour on Facebook.)

Dan began working on bikes at the CAB sponsored bike share and repair here in Conway, AR.  His bike interest include fair weather commuting and recreational riding with family and friends.